Dedicated to Retail Firearm Performance
Not Just Software

Gun Store Growth – Inventory Management – Consumer Marketing – Compliance

Independent sporting goods retailers are the life blood of our industry. We’re committed to invest in your success.

RTG provides its customers with the best business solutions to help you grow and develop your business, save time and / or money, protect your business, develop your personnel through training and education, or make better business decisions.

Gun Range & Retail Firearm Consulting Services

Point of Impact - Logo

In today’s economic climate, it is essential to reduce overall costs, minimize risks and execute on-time range and firearm retail projects that are designed to achieve sustainable results —Point of Impact’s firearm retail and range solutions can help you meet your goals. No matter how complex your questions, we have the capabilities and deep firearms industry experience to deliver the answers you need to create and operate a successful range and firearm retail business. As a multi-disciplinary group, we take a team approach to help you determine the ideal plan for your business.

Our full range of services help range and firearm retail owners avoid pitfalls, save money and become more profitable. With over 65 years of combined experience, our firearm retail and range consultants are the trusted advisors that can guide you through even the most complex business situations.

Hank Yacek

Doug VanderWoude

Facility Design & Management

Business Planning

Inventory Management

Coaching / Training

Revenue Growth

Services for Marketing to Firearm Buyers

MyEmma Logo

E-Mail is the fastest, cheapest and most convenient way to send messages to your customers. By using MyEmma, the e-Mail Campaign manager through AdVantage, you are provided with all the tools needed to build an effective marketing campaign. You can easily manage customer e-Mail lists, create professional messages with pre-designed templates, and monitor campaign success or only a few cents per customer!

Maximize Your Budget

By Using an Affordable e-Mail Delivery Service


Pre-designed templates create impactful e-Mails, making you more competitive.


The e-Mail campaign manager is easy-to-use, eliminating the need to understand complex programming.

Organize Your Contacts

Upload customer e-Mail addresses and manage your customer database.

Measure Your Success

Detailed reporting includes the number of e-Mails sent, opened and bounced, allowing you to measure the effectiveness of your e-Mail campaigns.

24 Hour a Day Availability

Provides the flexibility to manage your marketing strategy on your schedule

Retail FFL Compliance Services (ATF and Export)

Orchid Advisors

Orchid Advisors Orchid Advisors provides ATF and ITAR compliance services to manufacturing, distribution, and retail FFL. The firm offers FFL and Export licensing, deep record inspections, e4473/NFA eForms and Electronic Bound Book software. In conjunction with NSSF, Orchid Advisors hosts the Firearm Industry Compliance Conference and operates the largest online ATF and ITAR compliance training platform available. Orchid Advisors’ unique staff of former firearm industry attorneys, former ATF, compliance professionals and software executives are passionate about FFL compliance. RTG Customers have access to an exclusive FFL Protection Plan service. Contact our sales team to learn more.

  • ATF Inspections
  • Firearm Regulations
  • Staff Training
  • Bound Book Management
  • e4473 and Multiple Sales
  • eNICS Application
  • NFA Transfers

The Firearms Industry Compliance Conference features the only assembly of recognized industry experts whose years of knowledge and experience illustrate to attendees how to successfully navigate the intersection of legislation, regulation, and compliance, with that of operations, logistics, and technology.


The Firearms Compliance University, created by Orchid Advisors, was specifically designed to inform, educate and train firearm industry professionals from the Type 01 Dealer Clerk, to the large Type 07/10 manufacturing Chief Compliance Officer. Grow and Optimize your FFL today!

Online Courses

Ove 120 Online Courses in Firearms Compliance

Frequent Updates

Eliminate travel and stale, once-per-year regulatory updates

Perfect for New Hires

Train new hires or receive annual re-certification training

Available on Any Device

SCORM format can be deployed in your LMS system


Multi-format learning environment

Insurance for the Firearm Dealers


Associated Services in Insurance (ASI) is an independent insurance agency specializing in the Firearms and Ammunition industry. We currently represent over 500 different manufacturers and nearly every insurance carrier that has a hand in the firearms and ammunition industry.

As the largest independent insurance agent to specialize in the industry, our specialists represent multiple insurance carriers with the goal of keeping them honest to make sure our clients obtain the best rates, coverage and packages possible. By having multiple insurance carriers bid on rates and coverages, we’re able to create competition and reach our ultimate goal of getting our clients the best rates and coverages for their needs. ASI can write product liability insurance, along with property, umbrella coverage, ocean cargo and many other options. Contact us today and our knowledgeable specialists will help you find the best insurance package for your company.

How Do I Enhance My Gun Store Retail Performance?

It all starts with a simple email or a phone call. During our first no-cost discussion we will understand your timeline and business objectives and recommend next steps.

RTG Difference

How Do I Contact an RTG Partner?

It all starts with a simple email or a phone call. Contact us today.