We Help Retailers Drive Revenue, Cut Cost and Serve Customers

RTG brings over 30 years of experience serving independent retailers in a variety of niche industries. We are experts in Sporting Goods and serve those retailers who sell firearms, archery, fishing gear, marine and other related products. The power of AXIS, our flagship retail POS platform, enables retailers in almost any industry to operate their business.

Dedicated to Our Core Industries

Learn More About our Shooting Sports Industry Solutions

Learn More About Our Fishing Industry Solutions

Other Industries That We Serve

Retail Hunting Software


Retail Archery Software


Retail Marine Software


General Retail Software

Managed By the Best Team On the Planet

Providing Retailers with Over 30 Years of POS Experience
True Experts in Retail Gun Store Technology and FFL Compliance
Passionate About Your Customer Experience

Jon Rydberg

Jon R.

Chief Executive Officer

Jon has delivered process and technology solutions to regulated industries for the last 25 years. He is focused on helping business owners in the Shooting Sports Industry achieve higher levels of growth, profitability and compliance by implementing best-in-class POS and ERP software applications, merchant services and consulting.

His clients and software customers rely on him for guidance when implementing omni-channel retail strategies, range management solutions and ATF compliance. Jon is CEO of the Retail Technology Group and Orchid Advisor. He is also the owner of Outdoor Payment Solutions and Orchid Advisors.

Firearm Retail Software Experts

Matt S.

Retail POS Software Design

Matt has worked in retail for the past 20 years, working with companies such as Scheels All Sports, 84 Lumber Company, Advantage Sales and Marketing (GlaxoSmithKline & Del Monte Foods) and H&R Block. He started working for Retail Technology Group eight years ago in Technical Support and Training, and now manages the design of RTG’s AXIS and V6 programs.  He has a Bachelor of Science degree in Marketing and Business from Saint Cloud State University, along with an Associate of Applied Science degree in IT and Network Administration from Rasmussen College.  Matt has always loved the outdoors and became an Eagle Scout at 15 years old. When not spending time with his wife and three girls, he can be found hunting and fishing in the outdoors of Minnesota.

Julie Nystrom - Firearm Retail Software Experts

Julie N.

Retail POS Software Experience

Julie joined the Retail Technology Group in May, 2011 and has been serving customers in various capacities for over 25 years; working the front line with customers in sales, service and operational teams. She is a Disney Institute: Quality Customer Service graduate; with ears to prove it; certified in Green Belt Six Sigma methodology and served on the National ACH Association Rules Enforcement Panel for 4 years. An inaugural program team leader, she implemented Net Promoter Score (NPS) and Customer Effort Methodologies across a large financial services organization. When Julie is not assisting retailers, she can be seen carting her two children around town to school and sporting events; including trap competitions and target archery events.

Marc-on - Logo

I have been with RTG & AXIS Retail Point Of Sale for almost 3 years, the inventory management part is great; the assistance we get from the RTG staff is always above and beyond. This is a must-have for any indoor range and firearms retailer.

Dan Marcon, Owner, Marc-On Shooting

Eric Wille -Firearm Retail Software Experts

Eric W.

Retail POS Training and Implementation

Eric is a Network Admin graduate turned software specialist, passionate about helping retailers transform their business.

As the Training and Implementation Manager here at RTG, he is responsible for ensuring retailers always have a successful implementation.

He has worked his way through the ranks from a Support Technician to managing our implementation team which gives him years of experience in a wide array of areas within the company and the firearms industry.

Travis Glover - Headshot

Travis G.

Retail Firearm / Gun Store Advisory Services

Travis started working in the firearms industry behind the gun counter in retail in 1994, in Columbus, Ohio.  Since that time he has held management and leadership roles in single location FFLs, as well as leading compliance and operations for a multi-unit retailer, Cabela’s, with over 50 locations nationwide. Travis has been instrumental in guiding hundreds of shooting sports retailers in his prior role as a leader at Lipsey’s distribution center. In his current role, he has served the largest national chains as well as the smallest individual family owned and operated FFLs.

Andy Scott

Andy S.

Retail Software Sales

Andy has been with Retail Technology Group since 2007, and has more than 20 years of overall experience in the retail and customer service industries. He has filled various roles throughout his tenure at RTG, starting in technical support, moving into implementation and training, and eventually, into sales where he currently serves as RTG Sales Manager.

Andy’s extensive implementation and training experience of POS and Retail Management Software allows for a consultative approach to identifying retailer needs throughout the sales process, ensuring the RTG solutions are meeting their objectives.

Dan C

Dan C.

Retail Inventory Performance

Dan has more than 30 years of retail experience. After graduating from Colorado School of Trades as a certified gunsmith, Dan joined Williams Gunsight Company. During his 25 years at Williams Gunsight, a major Michigan firearms retailer, Dan worked his way from the sales counter to becoming Chief Operating Officer.

In his role at Williams, Dan was directly responsible for the daily operations of purchasing, retailing and staffing at the company. After his time at Williams, Dan joined Acusport Corporation as Director of Retail Development for 5 years working with over 1,000 retailers helping them to implement and refine best inventory practices utilizing their Point of Sale Systems.

Dan’s role with RTG is to help retailers increase sales and boost profits while reducing inventory. Dan teaches retailers how to use their data to utilize RTG’s inventory management/reporting features.

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